Discover Us
Payal Pratap is an eco-conscious label born from India’s soil — of slow mornings, sun-washed textiles, and hands that carry generations of skill. Founded in 2012, the brand is a tribute to women who move with quiet strength — grounded in elegance, earthiness, and a free-spirited charm.
Timeless elegance and rustic exuberance shape the soul of the label. Each collection is a tapestry of regional artistry — where hand-embroidery, heritage weaves, and age-old techniques breathe life into contemporary silhouettes. Designed with care, made to last — each piece feels both rooted and ready to roam.
Our journey
A graduate of NIFT Delhi, Payal Pratap Singh began her career in export fashion before spending over a decade immersed in the world of Rajesh Pratap Singh. In 2012, she launched her own label — driven by a desire to celebrate Indian craft through a distinctly personal lens, where tradition meets thoughtful reinvention.
In her very first year, she was awarded runner-up at the Vogue Fashion Fund — and the label has since blossomed into its own quiet rhythm, rooted in craft and steeped in timeless elegance.
What we do best
Design steeped in soul. craft elevated to art.
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Every piece is defined by intricate detailing — from delicate cross-stitch embroidery to artful appliqué and textured patchwork. These signatures aren’t embellishments; they’re quiet declarations of the label’s craft-first philosophy. Handwork isn't added on — it's woven in.
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India is our muse. We work with regional craftspeople to reinterpret traditional techniques through a contemporary lens — creating garments that carry the weight of legacy and the lightness of now, with a glocal bohemian flavour and an unmistakable Indian accent.
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Silhouettes are fluid, versatile, and rooted in comfort. Designed to be layered, lived in, and loved — these pieces transcend seasons and trends. There’s ease in every fold, structure in every drape, and intention behind every seam.
Led by green needles and rooted intent.
At Payal Pratap, sustainability is instinct — not initiative. It’s present in every choice: natural fibres, enduring techniques, and a zero-waste mindset that shapes our entire process — where every scrap is reimagined into embroidery swatches, quilting details, and trims, and every package is designed to tread lightly.
We work closely with artisan communities — blending innovation with tradition, preserving heritage while creating opportunity. This is how we craft: gently, responsibly, and always in rhythm with the world around us. India is our canvas, and from it, we draw a contemporary design language — rooted in heritage, shaped by care.