Discover Payal Pratap
Crafted by hand & Rooted in India
From the first thread to the final stitch, every Payal Pratap creation celebrates India’s timeless artistry and the beauty of the handmade.
What began as a small atelier in Delhi has grown into a label cherished across India and beyond — a journey shaped by craft, community, and quiet perseverance.
The Philosophy
The Art of the Everyday
The Art of the Everyday Payal Pratap stands for refined simplicity — where design and craft meet in harmony. Each garment is thoughtfully imagined for the modern woman, inspired by India’s rich textile traditions and translated through a contemporary lens.
Every collection speaks a language of ease — rooted in heritage yet alive in the present. A celebration of detail, comfort, and timeless elegance
The Craft
Made by Hand, Made with Heart
Our story begins at the loom.
Every garment passes through many hands — spun, woven, stitched, and embroidered by artisans who bring their skill and soul into each piece.
Crafted in handloom cottons, linens, silks and wools, adorned with patchwork, smocking, and embroidery, every detail reflects the quiet rhythm of the handmade.
Each thread holds intention. Each piece, a memory of the hand that shaped it.
Our Materials & Clusters
From Yarn to You
We work with clusters of weavers and craftsmen across India — from the looms of Banaras, Bhagalpur, West Bengal and Bhagaiya.
Our fabrics are handwoven in small batches, preserving time-honoured skills while nurturing sustainable livelihoods.
From yarn to fabric, every stage is guided by patience, precision, and respect for craft — a process as mindful as the pieces themselves.
Meet Our Founder
Payal Pratap Singh
A graduate of NIFT, Payal’s journey in design has been one of quiet evolution — from years in the industry to building her eponymous label that continues to grow across both domestic and international markets.
Her design language is a quiet dialogue between craft and contemporary form — where the hand and the heart come together to shape beauty with purpose. Each collection is an exploration of India’s living traditions, reimagined for the modern woman who values grace in detail and meaning in the handmade.
At the heart of her philosophy lies devotion to process — to the artisans who lend their skill, the weaves that tell our stories, and the slow rhythm of creation that defines every piece. Sustainability, for her, is not a pursuit but a practice — one that honours time, craft, and continuity.
Beyond clothing, her world extends into footwear, bags, and jewellery — handcrafted in brass, silver, glass, and leather — completing each collection like verses in the same poem.
Our Universe
jewellery
Bags
Footwear
Completing the Story
Every collection unfolds as a world of its own — garments, accessories, and objects bound by a shared design language.
Each piece is created with intention, complementing the other in spirit and form.
Sustainability & Responsibility
Sustainable by Design
We believe in the beauty of slow making — in the patience of craft and the honesty of handwoven fabric.
Our approach is rooted in mindful production, natural materials, and enduring design — ensuring every piece stands the test of time, both in wear and worth.
Every garment is the result of a shared effort — a story of many hands and one collective vision.
“The beauty of handmade lies in its imperfection — each piece carries the mark of its maker.” A quiet ode to craftsmanship, community, and the enduring charm of the handmade.